The Research Request Agreement Pays Little Attention to

As a copy editor who is well-versed in the world of search engine optimization (SEO), I’ve come to realize that there are certain aspects of the research request agreement that tend to get overlooked. In particular, there are some key areas that are not given the attention they deserve. In this article, I’ll highlight some of these critical components of the research request agreement that should not be ignored.

The research request agreement (RRA) is a document that outlines the expectations and requirements of a client when they hire a copywriting agency. It provides a roadmap for the work that needs to be done and sets the parameters for the relationship between the client and agency. A good RRA should be clear, concise, and comprehensive. However, there are some areas that are often overlooked, including the following:

1. Target Audience

One of the most important components of any copywriting project is the target audience. It’s crucial to understand who your client is trying to reach and what their needs and wants are. However, this information is often missing from the RRA. Clients often assume that the copywriter will figure this out on their own, but this is not always the case. It’s important to include a section in the RRA that clearly defines the target audience and their pain points.

2. Keywords

Another critical component of SEO copywriting is keywords. Keywords are the terms that people type into search engines when they’re looking for information. It’s essential to include a list of relevant keywords in the RRA, along with instructions on how they should be used. For example, should they be used in headlines and subheadings, or should they be sprinkled throughout the body of the text? This information is essential for ensuring that the copy is optimized for search engines.

3. Content Goals

The RRA should also include information about the client’s content goals. What do they hope to achieve with their content? Are they looking to build brand awareness, generate leads, or increase sales? The answers to these questions will help the copywriter create content that is aligned with the client’s goals and objectives.

4. Brand Voice

A brand’s voice is its personality in written form. It’s the tone, style, and language that the brand uses to communicate with its audience. It’s essential to include information about the brand voice in the RRA. This information will help the copywriter create content that is consistent with the client’s brand and resonates with their target audience.

In conclusion, the research request agreement is an essential document that sets the stage for a successful copywriting project. However, there are some areas that are often overlooked, including the target audience, keywords, content goals, and brand voice. Including these critical components in the RRA will ensure that the copywriter has all the information they need to create content that is optimized for search engines, aligned with the client’s goals, and consistent with their brand.

Scroll to Top